트위터가 선거에 미치는 영향 (영문)
 트위터가 선거에 미치는 영향 (영문).pptx |
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목차
1. What is Twitter
2. The Exaggerated Impacts of Twitter
3. Reasons for Exaggeration
a. Representation
b. Virtual Opinion Leaders
c. Flaws in the System
4. Conclusion
본문
Basic information
Social Network Service:micro-blogging
One of the biggest SNS:more than 175,000,000 users
Text-based network:140-character “Tweets”
More popular with Smartphones:fast and wide spread of information
(중략)
Virtual opinion leaders
Virtual opinion leader(Eisenstein 1994)
- Charismatic celebrities or politicians who influences people highly with little social contact.
Virtual opinion leaders in SNS
-Elite tweeters with many followers
-Use social network services for political participation
The Two Step Flow Theory
Opinion leaders “selectively” collect info
=> They tweet => The public picks up
these info and takes them into account when
forming public opinion
본문내용
Exaggeration
Representation
Virtual Opinion Leaders
Flaws in the System
Conclusion
Table of contents
What is twitter?
Social Network Service:micro-blogging
One of the biggest SNS:more than 175,000,000 users
Text-based network:140-character “Tweets”
More popular with Smartphones:fast and wide spread of information
Basic information
WHAT IS TWITTER?
Basic information
The Exaggerated Impacts of |
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